Founded in 2015, Beliade is an investment firm focusing on the next generation of great consumer companies in the US. Investments include: Cotopaxi, Rhone, Hill House Home, La Ligne, Jaanuu, Foxtrot, Van Leeuwen, Kosas, Heyday, Made by Nacho, Spring Cafe Aspen, Coterie, Cure Hydration, Ceremonia, Poncho Outdoors, Dom's Kitchen & Market, Good Crisp Company, The Outset, and Super Smalls.