Beliade

beliade.com

Beliade is a next-generation private equity firm backing the brands shaping modern American life. Founded in 2015, we are specialist early-stage investors focused on U.S.-based consumer companies that reflect values of health, wellness, family, and freedom. With offices in New York City and Nashville, we blend coastal sophistication with heartland values—and believe the future of investing belongs to those who build with both. We invest in standout founders across apparel, food & beverage, clean beauty, personal care, and retail—often as the first meaningful institutional partner. Our strategy spans both early-stage (targeting 10x+ MOIC) and growth-stage (2–4x MOIC, shorter horizon) consumer brands, with a track record of driving value and long-term upside. Select investments include: Rhone, Coterie, Cotopaxi, Kosas, Hill House Home, Van Leeuwen, Good Crisp Company, Cure Hydration, La Ligne, Jaanuu, The Outset, Super Smalls, Heyday, Nemah, and Little Sesame. With over $125M in AUM across funds and SPVs and more than 50 investments to date, Beliade is proud to serve a growing base of LPs—ranging from seasoned institutions to first-time retail investors. Our value-add platform spans talent, go-to-market strategy, retail expansion, and M&A planning—delivered through a trusted network of operators, advisors, and partners who’ve scaled iconic brands. Our vision is simple: we want to make American families stronger, healthier, and more connected—one brand at a time. Let’s build the next generation of iconic consumer brands—together.

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